Matters of Urgency: Imaging, Urgent Care Centers and the Growth of Choice

Orthopedic Physician Dr. Badia was featured on ICE Magazine with a cover story about the growth in “specialty urgent care”

Alejandro Badia, co-founder and chief medical officer of OrthoNOW and the Badia Hand to Shoulder Center of Doral, Florida foresees growth in “specialty urgent care,” particularly orthopedics. Such facilities are particularly dependent upon imaging, “and that’s going to be an opportunity for the imaging market,” he said. Practices like Badia’s see many cases that are not always urgent in terms of their acuity, but may be the result of untreated chronic conditions flaring up. “The analytics we have show that 70 percent of people walking into our urgent cares are not even that urgent; it just might be some arthritis or tendonitis that has nothing to do with injury,” he said.

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By ICE Magazine | May 1, 2020 | Cover Story

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